Ignite Your Future
with Digital Mastery
Starts on : May 2024
Enroll Quickly to get Early Bird Benefits.
Duration : 1 Year
Live Online Weekend Classes
Programme Fee : INR 189,000/-
Exclusive of 18% GSTÂ
Eligibility : Diploma/Graduate/Masters
with 3 years of industry experience
*Note: The program start and end dates provided are tentative and subject to change, based on IIM’s discretion.
>> Exciting Special Limited Period Discount Offers
Application made and Admission Accepted by Feb 20th, 2024
10%
Application made and Admission Accepted by Mar 10th, 2024
5%
A Group of 3-4 People Joining
7.5%
A Group of 5 or more People Joining
10%
Armed Forces Officers - Current or Retired (On Production of Relevant Documents)
10%
>> Note : 2 offers/discounts can not be clubbed together. Hurry up ! Apply Now to avail the discount offers.
Programme Overview
IIM-V Programme
Unleash your potential and conquer the digital frontier with IIM Visakhapatnam’s groundbreaking Post Graduate Program in Digital Marketing and Strategy, powered by Levensloop LEAP.
The transition to digital commerce has fundamentally altered the dynamics of the buying and selling process, and most importantly distinct consumer behavior patterns and expectations. This course is designed to equip you with the necessary skills to navigate and excel in this digital landscape.
Mastering the intricacies of digital commerce, is the empowerment today’s professionals like you can gain making you super efficient in executing sales and marketing programs with greater clarity, efficiency and leadership to lead both teams and agencies.
Understanding online consumer behavior, leveraging data analytics, or optimizing digital marketing strategies, this course provides a comprehensive framework to succeed in the evolving realm of digital sales and marketing.Â
This Course uniquely helps you with three objectives:
- With deep understanding of how Digital and social Commerce works and the patterns of Consumer behaviour
- Helps you master how to make an Integrated Strategy for Digital and Social Commerce
- Through Hands-on practice, it helps you master the actual craft of executing a Digital campaign
Ignite Your Future with Digital Mastery.
INDIAN INSTITUTE OF MANAGEMENT VISAKHAPATNAM
Sales & Marketing Leadership in the Digital Marketplace
1 Year | Live Online  | Campus Immersion
- Prestigious IIM-V Executive Alumni Status
- *Chance to work on Live CasesÂ
- Start : June 2024
- End : May 2025
*Note – Top 5 Participants will get an opportunity to work on a Case with the esteemed Faculty of IIM-V.
Participation in Such real life projects, in direct guidance of the esteemed faculty has a very high value in the Job Market.
And can be proven a thrust to accelerate the career growth with competitive advantage.
Who is this
Programme for ?
>> For ambitious growth professionals seeking mastery of today's digital arena.
For Digital Commerce Enthusiasts
Sales and marketing professionals increasingly involved in digital and social commerce.
For Growth Function Leaders
Sales and marketing professionals expected to lead growth functions within organizations.
For Innovative Business Leaders
 Digital marketers, growth hackers, and business leaders at high-growth startups.
For Transformation Champions
 Digital transformation leaders pioneering new business commerce models.
Important
Programme Details
It's a post graduation programme by IIM Vishakhapatanam
Course Start Date - May, 2024
Course End Date - June, 2025
- Program Duration - 1 Year
- Course Format - Live Online Classes
Class Schedule -Â Upto 3.5 hrs over the Weekends
No. of Modules - 10 & Major Capstone Projects
- One Campus Immersion - 2 Days for in-person learning & peer interactions (optional with additional fee)
- Executive Alumni status of IIM-V (optional with additional fee)
- Top 5 Participants will get an opportunity to work on a live Case with the esteemed Faculty of IIM-V
- Learn from Top Faculty of IIM-V
- Case Studies & Strategy Games
- Mostly module-wise assessments, on virtual proctored LMS
Â
You can apply for the programme if you fulfill the below requirements
- If you have completed Diploma (10+2+3) or Graduate (10+2+3) and or Any Post Graduate degree from any recognized University in any discipline.
- If you have a minimum of 3 years of industry experience.Â
Here’s what’s in store for you -
Course Syllabus:Â
Module I: Building a Strategic Sales and Marketing Framework
Dive headfirst into the realm of digital marketing and strategy. Learn how to build a rock-solid foundation aligned with your business goals and navigate the digital landscape with market understanding.Â
Module II: Customer Behaviour in the Digital Era
Explore the fascinating world of online consumer behaviour and data-driven decision-making. Discover how to create hyper-targeted campaigns that speak directly to your audience's desires and needs by analysing consumer behaviour, curating consumer personas for hyper-personalisation.
Module III: Digital Marketing Channels and Tools
From SEO to social media, explore the full spectrum of digital marketing channels and tools. Get hands-on experience with website management, email marketing, and cutting-edge analytics techniques, automation and customer relationship management.
Module IV: Content Marketing and Branding
Become a storytelling virtuoso and master the art of content creation. Learn how to build an authentic brand presence, develop compelling content strategy to set your brand up for authenticity in the marketplace.Â
Module V: Social Selling and Influencer Marketing
Harness the power of social media to skyrocket your sales and engagement. Dive into social selling, influencer marketing, and ROI measurement strategies that pack a punch.
Module VI: Data Analytics and Performance Measurement
Unlock the secrets hidden within your data and turn insights into action. Discover the key metrics that drive success and leverage technology to gain a competitive edge.
Module VII: Technology Integration in Sales and Marketing
Embrace and explore the latest tech innovations, CRM systems and marketing automation platforms. We will also focus on harnessing the power of AI to streamline operations.
Module VIII: Leadership Skills for Sales and Marketing Professionals
Develop and cultivate essential leadership skills and excellence for the digital age. Learn how to inspire teams, adapt to change, and think outside the box to stay ahead of the curve.
Module IX: Ethics and Compliance in Digital Marketing
Navigate the ethical complexities of digital marketing with confidence and integrity. Ensure compliance with regulations and uphold ethical standards in every aspect of your work.
Module X: Bring It All Together with a Capstone Project
Cap off your journey with a thrilling capstone project that showcases your newfound expertise. Put your skills to the test and emerge as a true digital marketing and strategy champion.
Led by industry luminaries like Programme Director Prof. Amit Shankar and Programme Co-Director Prof. Pooja Kumari, our faculty is committed to your success every step of the way.
Ready to take the digital world by storm? Join us at Levensloop LEAP and kickstart your journey to greatness today!
Yes ! The programme fee you can pay in 3 easy installments, and we also provide you loan assistance. The programme fee -
- Programme Fee - Rs.189,000/- + 18% GST
- 2 days Campus Immersion Fee - Rs.15,000/- + 18% GST (Optional)
- IIM-V Executive Alumni Status -Â Rs.10,000/- + 18% GST (Optional)Fee can be paid in 3 easy installments.Â
If you meet the required eligibility criteria you can apply for this programme. Selection will be in below 4 steps -
- Submit Application : Submit the completed application form (Pay Non Refundable Application Fee Rs.1,750 + 18% GST only.) with all relevant enclosures/ attachments
- Screening by IIM-V : IIM Visakhapatnam will review applications and shortlist the candidates
- Shortlisting : All shortlisted candidates will be emailed the offer Letter.
- Admission : Block your seat by paying the booking amount
Our team of experts will help you complete the each step carefully, book a meeting now.
Â
Ignite Your Future
with Digital Mastery
Welcome to your gateway to a world of endless possibilities in the digital age!Â
Get ready to supercharge your career and unleash your potential with our dynamic programs designed specifically for forward-thinking individuals like you.
 Who is this programme for?
- Sales and marketing professionals who are increasingly engaging in digital and social commerceÂ
- Sales and Marketing professionals who would be expected to lead Growth functions in organisations
- Digital Marketers and growth hackersÂ
- Business leaders at high growth startupsÂ
- Digital transformation leaders championing a new model for their business’ commerceÂ
- Proactive sales, marketing professionals and entrepreneurs
- Consultants and creative heads at service driven or creative agenciesÂ
- Marketing professionals looking to advance their careerÂ
- Executives that aim to transition to creative, marketing or growth functionsÂ
- Executive lacking the modern marketing and management tools
Who needs such Digital Marketing Champions and Growth hackers?
- Every Organization that operates at even a medium scale
- Every business that wishes to create a multiX market
- Even if hyper-local, the Organization wants to create a strong impact through engagement with the CustomerÂ
- Every business that wishes to communicate and transact with Customers anywhere
And at a fraction of the Cost
- Every Organization that wants to act with agility
- Every Organisation that wishes to be on top of Customer trends
- Every Organisation that wishes to meet customer needs at speed, before it’s Competition
- In short, almost every B2B and every B2B business
How is this Course unique?
This Course uniquely helps you with three objectives:
- With deep understanding of how Digital and social Commerce works and the patterns of Consumer behaviour
- Helps you master how to make an Integrated Strategy for Digital and Social Commerce
- Through Hands-on practice, it helps you master the actual craft of executing a Digital campaign
It's for you
if you are a >
- Digital-savvy sales and marketing pros
- Growth-focused sales and marketing leaders
- Digital marketers and growth experts
- Startup business leaders
- Leaders driving digital transformation
- Proactive sales and marketing talents
- Consultants and agency creatives
- Career-advancing marketers
- Executives transitioning to marketing roles
- Executives needing modern marketing tools
- Qualification Seeker
Ready to take the digital world by storm?
Join us at Levensloop LEAP and kickstart your journey to greatness today!
Please fill the details below for brochure.
Highlights
of the Programme
The transition to digital commerce has fundamentally altered the dynamics of the buying and selling process, and most importantly distinct consumer behavior patterns and expectations. This course is designed to equip you with the necessary skills to navigate and excel in this digital landscape.
Mastering the intricacies of digital commerce, is the empowerment today’s professionals like you can gain making you super efficient in executing sales and marketing programs with greater clarity, efficiency and leadership to lead both teams and agencies.
Understanding online consumer behavior, leveraging data analytics, or optimizing digital marketing strategies, this course provides a comprehensive framework to succeed in the evolving realm of digital sales and marketing.Â
Learning Outcomes of the Programme :
- Master the art of crafting integrated sales and marketing strategies that align with business objectives.
- Gain a deep understanding of consumer behaviour in the digital era and leverage data-driven insights for effective decision-making.
- Develop proficiency in utilizing a wide range of digital marketing channels and tools, from SEO and SEM to social media and email marketing.
- Acquire advanced skills in content creation and branding to build a strong online presence and engage with target audiences effectively.
- Learn to harness the power of social media for sales and influence, including personalized social selling strategies and influencer marketing campaigns.
- Become proficient in analyzing sales and marketing data, identifying key performance indicators, and using technology for performance measurement.
- Explore the latest CRM systems, marketing automation platforms, and artificial intelligence tools to streamline operations and drive business growth.
- Cultivate essential leadership skills for the digital age, including teamwork, adaptability, and ethical decision-making, to become a visionary leader in your field.
Programme Certificate
Post Graduation Certification
Few Glimpses
of campus immersion
What are you waiting for ?
Let's start your Learning Journey Today !
Ready to Master the art of crafting integrated sales and marketing strategies.
Get in touch with us. Connect with EleDevs and start your 15-day risk-free trial today.
World-Class Faculty
Learn from faculty members who bring a blend of theory and practice, and real-world examples relevant in the ever-changing business landscape to create a dynamic learning experience.
Programme Director
Prof. Amit Shankar
Associate Professor Marketing, IIM Visakhapatnam
Dr. Amit is faculty in the area of marketing at IIM Visakhapatnam. Prior to joining IIM Visakhapatnam, he was associated with IMT, Ghaziabad as Assistant Professor.
He has obtained his Ph.D. in Marketing from Vinod Gupta School of Management, IIT Kharagpur. He has academic experience of 5 years working with renowned Institutes. He has published in leading journals.
He has conducted several workshops on Marketing analytics, SPSS, Amos, Smart PLS, Advanced Excel, and Process Macro in premier institutes of India.
Programme Co-Director
Prof. Pooja Kumari
Assistant Professor Accounting & Finance, IIM Visakhapatnam
Prof. Pooja has done her PhD in Finance & Accounting area from Vinod Gupta School of Management, IIT Kharagpur. She has more than four years of experience in teaching.
Prior to joining IIM Visakhapatnam, she worked as Assistant Professor at IIM Jammu, FORE School of Management and IMT Hyderabad.Â
Her research interests lie in the areas of Capital market-based accounting research, Value relevance of accounting information, Valuation of intangible assets, Valuation of R&D investments, and IFRS/Ind-AS.
Mr. S. S. Mallikarjuna Rao is a distinguished banker with a 35-year tenure culminating as the MD & CEO of Punjab National Bank. An alumnus with degrees in Science .... Read More >
Professor Rahul Parsa is a Teaching Professor in the Finance Department at the Ivy College of Business, Iowa State University. His expertise includes .... Read More >
His research on Indian Financial Markets is widely cited in the top journals. He received several best ... Read More >
Prof. Amit comes with a varied industry experience of more than eight years and teaching experience of more than six years. After he .... Read More >
Dr. Amit is faculty in the area of marketing at IIM Visakhapatnam. Prior to joining IIM Visakhapatnam, he was associated with IMT, Ghaziabad as Assistant Professor. He has obtained his Ph.D. in Marketing from Vinod Gupta School.... Read More >
Prof Happy Paul holds a Ph.D. in Organizational Behavior from IIT Roorkee with a focus on constructs of positive psychology. He is in academics for over a decade now .... Read More >
Prof. Srinivas is a Postgraduate in Business Administration and holds a Ph.D. from the School of Management Studies, University of Hyderabad. His Ph.D. thesis was titled "Knowledge .... Read More >
Kalyan Kolukuluri is a PhD (Economics), Indian Institute of Management, Bangalore. His PhD dissertation, looks at the efficacy of public insurance in smoothing consumption during episodes of .... Read More >
Milan Kumar is an Assistant Professor in Production and Operations Management Area. He holds a Ph.D. (FPM) in Operations Management area from Indian Institute of Management Calcutta. His thesis deals .... Read More >
Prof. Pooja has done her PhD in Finance & Accounting area from Vinod Gupta School of Management, IIT Kharagpur. She has more than four years of experience in teaching. Prior to joining IIM Visakhapatnam.... Read More >
Prof Vishal Singh Patyal is a faculty in Decision Sciences Area. He is a Fellow in Operations Management from the National Institute of Industrial Engineering (NITIE) Mumbai. Prof. Patyal has more than eight years of work experience. .... Read More >
Dr. Shivshanker has worked in past as Manager at Mphasis-NextLabs in the domain of data science and as R&D Engineer with Mahindra & Mahindra Automotive. Before joining IIM Visakhapatnam, he was with .... Read More >
Prof.Shalini Agnihotri is Ph.D. from Faculty of Management Studies, University of Delhi. Prior to joining IIM Vishakhapatnam, she worked as Assistant Professor at IIM Bodhgaya, LBSIM-Delhi and visiting faculty at USME- Delhi Technical University and .... Read More >
Dr. Prince Doliya has been awarded a Ph.D. in Accounting & Finance from the Department of Management Studies, Indian Institute of Technology (IIT) Roorkee. His doctoral work investigates auditing issues in International Financial Reporting .... Read More >
Campus Life @
IIM Vishakhapatnam
FAQs
Frequently Asked Questions
Ans-01 : It’s a Post Graduate Certificate Programme from IIM-Visakhapatnam. You will receive the Certificate of Completion of the Programme.
You will also receive an offer to join the Executive Alumni of IIM-Visakhapatnam, by paying a one-time Executive Alumni membership Fee of Rs.10,000
Ans-02 : Ans: It is a 1 year programme.
The Course Start Date – April 14, 2024
The Course End Date – March 31st, 2025
Program Duration – 1 Year
Ans-03 : The Course will be delivered Live, Online direct to your Device, (ie. Laptop or Desk top, mobile etc which can be used to access the Internet)
There will be one Campus Immersion session of two days. This is optional. You will be free to decide if you would want visit the IIM-Visakhapatnam campus and interact with your fellow students and the esteemed Faculty by agreeing to pay the Campus Immersion Fee of Rs.15000 +GST.
Ans-04 : No, the Classes will be held as per schedule only over the weekends. Typically the total duration of the classes will be between 2.5-3.75 hrs per week.
The Class schedules will be published well in advance.
Ans-05 : Successfully completing the Course will enable you to earn a coveted Post Graduate Certificate from a top IIM.
Moreover, you will have the option of becoming a lifetime member of the Institute’s executive Alumni body and enjoy all the strengths of a top notch Peer group.
All of this is available to you at a very reasonable price.
Since the classes will be held over the weekend, it will not disturb your normal professional work either.
With this Course, you get even more. The Top 5 Participants will get an opportunity to work on a live Case with the esteemed Faculty of IIM-V. This is a special privilege that will strongly strengthen your Professional Profile
Ans-06 : For your benefit we have arranged that the Fee can be paid in three easy instalments. You don’t have the burden of paying the Fee at one go.
Ans-07 : No. We respect your professional experience.
You must be a Graduate from any recognized Indian University, with at least 3 years of Industry experience. You will have to submit a Statement of Purpose of not more than 300 words at the time of completing the Application.
The Institute has the right to take a final decision on your Application based on all the Documents submitted.
Ans-08 : The reputed Faculty of the Institute will be taking the classes.
Apart from them, top Industry specialists will also teach specific Topics such that you get an Industry Expert’s perspective as well.
Ans-09 :Assessment will be mostly module-wise assessments, on our virtual proctored LMSÂ
Learn to gain deeper understanding of consumer behavior & leverage data-driven insights.
Join the programme and kickstart your journey to greatness today!
Why Learn
with Levensloop LEAP ?
How you’ll benefit by learning with us
Here’s why we’re the right fit for you
Gain exclusive access to esteemed faculty through live work sessions and campus immersion.
Cultivate and gain the power of a high-quality peer network.
Elevate your growth journey with our specialized career enhancers to supercharge your career.
Get certified and build credentials with top institutes at the end of your learning journey.
Access exclusive privileges and join the alumni ranks of the university.
- University generated, University certified courses.
- Courses from the top Institutes.
- Courses taught by the top Faculty.
- Certificates that add value to your Careers.
- Carefully curated Courses- required for senior Leadership roles.
- Courses that reflect the latest global understanding of the subject.
- Courses designed to scaffold your climb.
- Courses that help develop you as an expert, globally.
Our
Learning Philosophy
Golden Circle Programme
'Golden Circle'- a ring of Alumni Benefit services, available lifelong to the Learners passing through the Platform Levensloop LEAP.
